In this two part blog post I’ll share some thoughts on how PPC and SEO can work together to better optimize your search strategies and improve the success of both streams.
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Sitemaps are essential to creating a successful site from both a usability perspective and (of course) a search engine perspective. Implementing an HTML sitemap is a relatively simple task for any Web site, but the implementation of an XML sitemap (the standard sitemapâ€™s cooler, more important big brother) is a trickier proposition and if itâ€™s set up incorrectly, it could actually be detrimental to your rankings.
A redirect is a way to automatically push Web-site visitors from one Web page to another. It’s most often used when changing the information architecture of a site (i.e., moving a page from one spot to another, or removing a page and redirecting anyone who has bookmarked it to a new relevant page), or when moving content between domains (i.e., moving a white paper from your blog site to your corporate site).
Redirects can be individual pages, assets or directories, but they can also be used for entire sites or domains. Continue Reading
Monday, 28 July 2008