Using PPC to Help Your SEO – Part 1

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Note: This is a re-post of my latest SEO Blog post for LyrisHQ.com (June 10th, 2009):


PPC & SEO Working TogetherFor many businesses, pay-per-click campaigns make good sense. The core concept is simple: pay top dollar to get top ranking, and the more you pay the more traffic you receive (I realize I’m over-simplifying here). On the other hand, organic search optimization (a.k.a. SEO) is more abstract and technical (not to mention time-consuming), and because of this many marketers opt to ignore SEO and focus only on PPC.You can also use PPC to buy soundcloud plays for your channel.

In this two part blog post I’ll share some thoughts on how PPC and SEO can work together to better optimize your search strategies and improve the success of both streams.

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Sitemaps – the good, the bad and the crawled

Note: This is a re-post of my latest SEO Blog post for LyrisHQ.com:

XML Sitemaps

Sitemaps are essential to creating a successful site from both a usability perspective and (of course) a search engine perspective. Implementing an HTML sitemap is a relatively simple task for any Web site, but the implementation of an XML sitemap (the standard sitemap’s cooler, more important big brother) is a trickier proposition and if it’s set up incorrectly, it could actually be detrimental to your rankings.

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Redirects and SEO – The Right and the Wrong…

A redirect is a way to automatically push Web-site visitors from one Web page to another. It’s most often used when changing the information architecture of a site (i.e., moving a page from one spot to another, or removing a page and redirecting anyone who has bookmarked it to a new relevant page), or when moving content between domains (i.e., moving a white paper from your blog site to your corporate site).

Redirects can be individual pages, assets or directories, but they can also be used for entire sites or domains. Continue Reading

Link Building – Art Imitating SEO

Monday, 28 July 2008

Top Ten ListsI’m a huge fan of top 10 lists of all types from the classic Letterman to the modern Digg meme posts. So today I’ve compiled a list of some of the key points to consider when promoting link building for your site. The interesting “Art Imitating Life (or SEO)” bit here is that lists tend to be one of the Affiliate Network and more successful viral techniques for link building…which brings me to my Link Building List – and just to be different it’s a Top 11:
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