Jun
16 09
Posted by Jeff under Design & Development, General Coolness, SEM, SEO 1 Comment
Note: This is a re-post of my latest SEO Blog post for LyrisHQ.com (June 10th, 2009):
For many businesses, pay-per-click campaigns make good sense. The core concept is simple: pay top dollar to get top ranking, and the more you pay the more traffic you receive (I realize I’m over-simplifying here). On the other hand, organic search optimization (a.k.a. SEO) is more abstract and technical (not to mention time-consuming), and because of this many marketers opt to ignore SEO and focus only on PPC.In this two part blog post I’ll share some thoughts on how PPC and SEO can work together to better optimize your search strategies and improve the success of both streams.
