In this two part blog post I’ll share some thoughts on how PPC and SEO can work together to better optimize your search strategies and improve the success of both streams.
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For many businesses, pay-per-click campaigns make good sense. The core concept is simple: pay top dollar to get top ranking, and the more you pay the more traffic you receive (I realize I’m over-simplifying here). On the other hand, organic search optimization (a.k.a. SEO) is more abstract and technical (not to mention time-consuming), and because of this many marketers opt to ignore SEO and focus only on PPC.You can also use PPC to buy soundcloud plays for your channel.