Web Design and Web Development for Barrie, Simcoe County and the World.

Note: This is a re-post of my latest SEO Blog post for LyrisHQ.com (June 10th, 2009):

For many businesses, pay-per-click campaigns make good sense. The core concept is simple: pay top dollar to get top ranking, and the more you pay the more traffic you receive (I realize I’m over-simplifying here). On the other hand, organic search optimization (a.k.a. SEO) is more abstract and technical (not to mention time-consuming), and because of this many marketers opt to ignore SEO and focus only on PPC.

In this two part blog post I’ll share some thoughts on how PPC and SEO can work together to better optimize your search strategies and improve the success of both streams.

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Active Diversions Website 2009

Orangeville, Ontario had a requirement for additional Co-Ed Adult recreational sports leagues for the Spring and Summer.  Darryn Stevenson and Katrina Lawson decided to take this need and turn it into a business and have started Active Diversions.  Active Diversions offers Ultimate Frisbee, Flag Football and Beach Volleyball leagues currently to any Orangeville and Surrounding area residents interested in some fun, active outdoor activity.

More information about activediversions.com or go directly to the new activediversions site here!

Note: This is a re-post of my latest SEO Blog post for LyrisHQ.com:

Sitemaps are essential to creating a successful site from both a usability perspective and (of course) a search engine perspective. Implementing an HTML sitemap is a relatively simple task for any Web site, but the implementation of an XML sitemap (the standard sitemap’s cooler, more important big brother) is a trickier proposition and if it’s set up incorrectly, it could actually be detrimental to your rankings.

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A redirect is a way to automatically push Web-site visitors from one Web page to another. It’s most often used when changing the information architecture of a site (i.e., moving a page from one spot to another, or removing a page and redirecting anyone who has bookmarked it to a new relevant page), or when moving content between domains (i.e., moving a white paper from your blog site to your corporate site).

Redirects can be individual pages, assets or directories, but they can also be used for entire sites or domains. (more…)

Each year, many in the blogging community post together to increase awareness for a common cause. This year the cause is Poverty. Since I love lists and don’t have a bunch of time to actually research and write an article of my own, I figured I’d provide a list of some articles worth reading related to fighting Poverty (and promoting Conservation, Sustainabilty etc. in the process):

• Building A Sustainable Economy
• Promoting Global Conservation
• Worldvision stories
• How to Fight Poverty: 8 Programs That Work
• One International – not an article but a cool site